PORTUGUESE CHAMBER OF COMMERCE IN UK
Brand modernisation to reflect new strategy guidelines aimed at the effective exchange of opportunities supported by efficient networking.
The Portuguese Chamber of Commerce in UK is responsible for promoting business opportunities between Portugal and UK.
The starting point was a request for brand modernisation to reflect new strategy guidelines aimed at the effective exchange of opportunities supported by efficient networking, while at the same time maintaining an established image identity. The solution found was to implicitly add to the original brand image the idea of exchange through the use of entrance and exit signs.
Additionally, we developed networking inducing identity codes as a way of enhancing its main differentiation factor. The choice of lettering aims to highlight the modern aspect of the institution with the goal of capturing new market players. The colours adopted, a legacy of the past, represent both countries’ flags.
The communication system developed includes the design of all corporate materials, institutional communications for one to one business relations, public event materials, website interface and online communication.