ADEGAS DE PORTUGAL
In this project the main challenge was to combine the different segments of the target audience.
Adegas de Portugal’s goal is to be the leading brand in enotourism in Portugal by promoting and developing the sector. It is supported on a portal that gathers information on all wineries in Portugal and features a programme of events and promotions directed at enotourists.
In this project the main challenge was to combine the different segments of the target audience. On the one hand Adegas de Portugal intends to captivate enotourists with a communication that appeals to the senses and to the quality of life, and on the other it has to gain credibility among wine producers, which, in turn, are a very heterogeneous group, both in size and aims.
We developed an iconic image that by using different materials manages to adapt to individual needs. The communication system is made up of institutional pieces aimed at producers and promotional materials for enotourists.