“If you can’t explain it simply, you don’t understand it well enough”
I am a graphic designer from Lisbon, Portugal, currently living in London. I initially graduated in Graphic Design and later did postgraduate studies in Advertising, both at IADE – Creative University in Lisbon. Since then I have worked with several brands in various areas – from consulting to pharmaceuticals, fashion or food retail – and in different platforms, namely web and print.
Branding has interested me from the beginning. I believe that the way brands are developed is what gives them their voice and personality. I also believe in design as a tool to make our every day life easier, either through communication or interaction.
I worked for Brandimage in Lisbon for seven years, where I started as a trainee and quickly progressed to coordinating projects and working directly with clients. During this time, and with all the work developed, I feel I grew a lot professionally. The decision to move to London, a city where visual culture and cultural diversity are prominent, comes from a need to find new challenges so as to continue this growth process.
I am also available for freelance work.
Clients I have the pleasure to work with: